The contest starts here — AFL matchday guernseys and on-field kit, built for four quarters.

Southern Apparel builds AFL matchday guernseys, jerseys and on-field uniforms for clubs and umpire groups across Australia and world-wide. Whether your players pull on a guernsey or a jersey, every piece is made to order in your club colours on our AFL-standard performance platform — built for the physical demands of Australian Rules, from the first bounce to the final siren.

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Fabric & Technology

Every match-day guernsey and on-field piece uses dye-sublimated, moisture-wicking performance polyester engineered for the demands of Australian Rules — breathable through four quarters, durable through full seasons, and colourfast wash after wash. Reinforced seams and athletic cuts hold up to tackling, contested marks and the wear of regular competition.

Customisation

Your club colours, logo, player numbers and sponsor marks are applied as part of the same production run — full-panel coverage, no fading, no peeling. Umpire groups can order coordinated umpire uniforms in official umpire colours. One proof, one run, one consistent look across your whole on-field kit.

Why AFL clubs choose us

Match-day standard
These guernseys are built for the contest, not a corporate giveaway. Reinforced seams, athletic cuts and colourfast sublimation hold up to tackling, contested marks and a full season of competition, so your players take the field in kit that performs rather than peels after a few washes.
Reversible options
Our APEX reversible jerseys give you two colourways in a single garment, so one jersey covers home and away without doubling your inventory. It's the practical choice for clubs that travel, train in alternate colours or want a clean second look without a second production run.
Players to umpires
We kit out the whole ground, not just one side. Alongside player guernseys we supply coordinated umpire uniforms, on-field shorts and socks in official umpire colours, so a club or league can run an entire match from one supplier with one consistent standard of quality.

FROM CONCEPT TO CREATION, WE CONTROL EVERY DETAIL

Every garment is made within our proprietary production network, with end-to-end oversight from design to delivery—no middlemen, no trade-offs, no guesswork. By owning the entire process, we guarantee exacting fit, durability, and finish, delivering high-performance apparel straight from production to you—on time, on point, and ready to represent at the highest level.

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Got Questions?

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Nothing in construction — they're the same garment. "Guernsey" is the traditional Australian Rules term, "jersey" the broader sports term. We build both cuts on our AFL-standard platform.

Yes — our APEX reversible jerseys (long sleeve and sleeveless) give you two colourways in one garment, ideal for away matches.

Yes — we carry a coordinated umpire uniform, on-field shorts and socks in umpire colours, so you can kit out the whole ground from one supplier.